|
|
COME SEE US IN
LONDON
At the Retail
Solutions 2008 Exhibition and Conference
June 24-26, ExCel,
London
Profimetrics is exhibiting with
our partner, Itim Retail and Supply Chain Solutions, at the
Retail Solutions 2008 show, Europe's premier retail
technology exhibition and conference.
Go to Retail Solutions 2008 Website
Go to Itim Website
Read Brochure |
|
FORRESTER
RESEARCH CASE STUDY EXCERPT:
MIQUEL
ACHEIVES PRICE AGILITY WITH IPO
December
2007
Forrester spoke with
the leadership team at Miquel Alimentació Grup that runs 60
cash-and-carry outlets as well as 135 superstores across
economically diverse regions in Spain to find out how it
successfully introduced Profimetrics IPO to improve its
ability to shape demand through more responsive pricing.
In
response to competitive initiatives and continual
fluctuations in local demand, Miquel must frequently adjust
its dozen different price lists for 25,000 SKUs.
By
2006, Miquel had grown so large that its 20 category
managers could no longer handle the manual adjustments
required for each location. In addition, Miquel needed a
process that would help category managers and private label
managers work together on the same categories, without
creating price inconsistencies. Senior management worried
that prices across its broad and fast-growing range of
merchandise could easily fall out of alignment and that
spreadsheets were insufficiently sophisticated to control
adherence to pricing policies across multiple price zones,
hundreds of stores, and thousands of SKUs.
To
meet its need for less-labor-intensive pricing while
retaining a high level of response to market conditions, the
division chose to work with Profimetrics, a software vendor
specializing in “right pricing” process solutions. Miquel
implemented Profimetrics’ Integrated Profit Optimization to
start automating the pricing function and then advance to
markdowns and promotions.
Within one year of
implementing its new system, Miquel was able to:
-
Maintain prices at the category level. Miquel
manages multiple price lists for the same item. By
establishing systematic relationships between the price
lists, Miquel buyers are able to drive automated updates
when they maintain a single master list.
-
Manage price relationships. Miquel’s buyers
maintain a relationship between the prices of items such
as 1 liter and 2 liter cartons of orange juice, and a
separate relationship between the prices of orange juice
and pineapple juice. By establishing these relationships
in the system, Miquel has vastly increased its price
agility, enabling merchandising managers to focus on a
single price change and feel secure in the knowledge
that the system will maintain its price relationship
with affinity items.
-
Manage a price “image” automatically. Like
many other retailers and distributors, Miquel has
established a “price image” that supports its other
marketing policies. Merchandise managers can maintain
prices in bulk, and by exception in detail, at the SKU
and location level in order to comply more closely and
promptly with the target price image when competitors
change their prices or market conditions change.
Miquel’s new price agility has helped it to change its
prices every week rather than once a month since it
implemented its integrated price optimization system.
-
Improve margin. Miquel is now better able to
manage its category managers. Their bonuses are tied to
margin improvements, and they now have a system that
helps them fine-tune prices across a wide range of items
to secure the best margins.
|
|
THANKS FOR COMING
TO SEE US IN NYC
At the NRF 97th Annual
Convention & Expo 2008
January 14-15, Jacob
K. Javits Convention Center, New York City
Booth 1645
Compare us to the others and see
why they're saying that there is no comparison between
IPO, and IPO+,
and the others.
Go to NRF Big Show 2008 Website |
|
|
NEW PRODUCT
ANNOUNCEMENT: IPO+
Profimetrics and
Churchill are proud to announce IPO+
A Full Lifecycle Price
Optimization Solution
We have crafted a highly
scaleable, scientifically state of the art, workflow-driven,
process oriented solution that is sensitive to both end
users and end use.
Read More
|
|
|
IN THE NEWS
We were recently reviewed in the Worldwide
Retail Automation June 2007 issue. In the editorial,
Geoff Tittensor stated:
“Price optimization or retail revenue
management software has met with mixed success in the
marketplace and yet correct price manipulation can show the
retailer a very quick return on investment.
Profimetrics provides a solution that
approaches the problem from a slightly different angle than
their competitors and delivers real benefits.
The Integrated Profit Optimization
Software (IPO) looks at the lifecycle of a product and all
aspects of price are monitored and optimized, ensuring that
the best price is set initially, and then promotions and
markdowns are controlled effectively."
Read More |
|
|
|
ABOUT PROFIMETRICS
Our customers use Profimetrics Integrated
Profit Optimisation to address all pricing functions in
order to improve operational efficiency, manage pricing
performance, and prevent price inconsistencies, margin loss,
bad consumer price image and non-compliant procedures.
Learn More About Us |
|
