Promotions Management and Optimisation

Are retailers over promoting? Most retailers cannot answer that question.

Promotions generally fall into 3 categories.

Promotions that drive increases in footfall
Promotions that are used to stimulate sales and sell-through
Promotions that are run because price elasticity suggests that there is an opportunity to maximise cash margin achieved

Profits are often lost through badly thought out, badly managed and badly executed promotions. Like that old saying in advertising, you know 50% of them worked, but you can never tell which 50%.

With Profimetrics that never need be the case. How does Profimetrics Promotions Optimiser help?

Creating Promotions

Profimetrics allows you very easily to create and manage promotions. It basically allows you to set up campaigns, and then define activities within campaigns. This allows multiple buyers to contribute ‘activities’ (promotions) to a campaign. So it allows many people to collaborate in the creation of a promotion.

You can then drag and drop products into a promotion, in multiple ways.

You can then define the offers that make up the promotions. Again a varied and diverse list is supported.

Simulating Promotions

Profimetrics has a very powerful promotions simulation tool set. This is a tool that helps you look at different offer types and see which offer type best meets the margin goals and sell-through goals that you have for you promotion.

You can play around with various sales uplifts and see the impact it has on margin achieved.

It allows you to record supplier funding so that you can see the value of that in driving promotions.

Executing Promotions

Profimetrics Collaboration Workbench allows for management of promotions across different parts of the organisation. So it allows you to build an action plan and allocate and track tasks associated with a promotion, both internally right down to your stores and externally.

Tracking and reporting on Promotions

Because Profimetrics save the simulation you can report actual vs. Plans and see if the promotion is meeting the expected sales uplifts. That way you can make decisions quickly on whether to stop a promotion, change it or increase its duration.