IPO⁺ is an integrated price, promotions and markdown optimization system.  Others make that claim as well.  However, it is the approach we have taken to solving the problem that is critically important.

Instead of creating price, promotions and markdowns as three separate and individual activities, we have turned the problem 180 degrees by focusing on the many lifecycles of many products in many markets.

Looking at it this way, the problem we have elected to solve is the `right pricing´ of every product in every store, in every channel, in every market, every day.

IPO⁺ achieves this by recommending strategy, market, image and competitively appropriate price changes, promotions or markdowns as the “levers” of volume, margin and velocity, ensuring that sales and profit objectives are continually achieved across all product lifecycles, everywhere, everyday…. at no expense to your brand.

Our mission is to help enterprises address and solve the complex problem of profitable growth and competitiveness- and to help them do it in a way that leverages their skills and strengths, their “know-how”, their policies, their philosophy and their people- the art of their enterprise, and to amplify and augment these strengths with the latest breakthroughs in analytical and predictive technologies – the science of their enterprise.

IPO⁺ is a “right brain”, “left brain” solution.  You can think of it as a productivity and profitability thermostat whose objective is to deliver enormous amounts of analytical and computing power to decision-makers, freeing them from the non-value-added and laborious tasks of data gathering and data analysis; freeing them to become more effective and productive.

Profimetrics and Churchill personnel have been serving retailers for over 30 years, and because we have broad and practical industry experience, we have crafted a highly scalable, scientifically state of the art, workflow-driven, process-oriented solution that is sensitive to both end users and end use.

It is easy to implement, to understand, to use and to evolve.