itim launches Profimetrics NEO - a new web-based Pricing Lifecycle Optimisation solution

We are very pleased to announce the release of our Profimetrics NEO, in both SaaS and On-premise versions.

With a rebuilt from scratch new user interface, the enhancements in Profimetrics NEO were designed with the user in mind, to make the daily usage more intuitive, effective and productive.



  • Possibility to differentiate between Rule Based, Optimisation and Simulation Scenarios;
  • Multi-Level price management, defining the working level aggregation: per product, family, brand, price zone, etc.;
  • Profitability Wizard that leverages AI to find opportunities to increase profitability;
  • Application-wide “override” functionality to load data;
  • State of the art auto-calibrating forecasting engine;
  • Multi-platform user interface;
  • Configurable workflows to take work by exception to another level;
  • Automatic Re-Optimisation suggestions for underperforming scenarios;
  • Audit tracking for every business decision.






  • New interactive dashboards give the user a powerful tool to generate valuable insights regarding impacts, deviations, opportunities, etc.
  • Increased reporting flexibility makes finding the data you want easier than ever.